No. 65. DECEMBER, 1930. VOL. XX.

FIAT LUX.

NOTICES.

    The next number of The Pharos will appear about 30th
March. Contributions must be submitted to the Editor not
later than 9th March.

We acknowledge with thanks Ruym (Chatham House County
School, Ramsgate), The Ashlordian, The Langlonian, The
Harvejan, The Anchor (Gillingliam County School) and The
Magazine of the County School for Girls, Dover.
Copies of the current issue of The Pharos, or of back numbers
which are in stock may be obtained from the Editor, price 9d.
The Editor would be glad to have the names and addresses
of Old Pharosians and others who would like to receive copies.
The Pharos is now issued free to all members of the Old Boys~
~Association

SPRING TERM, 1931.

    The Spring Term will begin on Thursday, 8th January,
and end on Wednesday, 1st April. Holders of season tickets
are asked to see that their railway passes are made out to cover
both these dates.

EDITORIAL.

    A definite stage in the building of the new School has now
been reached, and the completion of the general structure, with
the removal of scaffolding, makes it possible for the uninitiated
to grasp the general design and the relation of the parts to the
whole. A visit now reveals class-rooms, hall, labs., workshops,
library, and other features approaching completion, and gives
a very good idea of the whole as it will he next September.


The dedication of the new lectern by Canon Elnor, on St.
Andrew’s Day (2nd December), was an interesting and impres-
sive ceremony. The Rev. A. T. Slater gave an appropriate and
thought-provoking address on the value of the Bible, and the
remainder of the short Service consisted of hymns, prayers and
Scripture reading suitable to the occasion.


Among the many gifts which will add to the delights and
uses of the new building, we gratefully acknowledge that of the
Pudney brothers. As two of these have already travelled far,
and the third is training for a career in the Marine Service, the
gift of a model of The Golden Hind is an appropriate one. It
will certainly add a note of romance, beauty and distinction to
the new School Library.


We shall lose this term the services of two members of the
Staff—Mr. S. A. Coase and Mr. A. A. Smith. While regretting
their departure on personal grounds, we have to congratulate
them on the improved status their new appointments will bring
them, and to hope that the experience they have gained by
spending the first few years of their teaching career at our School
will prove of value. We trust also that they will look back on
the time spent with us as a period of happy service. Mr. Coase
is going to St. Albans School, and Mr. Smith to Aske’s Haber-
dashers’ Boys’ School, New Cross, London, S.E.
In their places we shall welcome in January, Mr. Arnold
C. Healing, B.A., and Mr. Frank L. Kendall, M.A.
Mr. Healing is at present Senior English Master at Watford
Gramiriar School. An Old Boy of Kingswood School, Bath,
he gained an open scholarship to Downing College, Cambridge, where he took the Modern Languages Tripos in French, and, a
year later, the English Tripos. He is interested in Rugby football
and has been a contributor to the “Review of English Studies.”
Mr. Kendall is an Old Boy of Gravesend County School,
whom we are pleased to see now returning to the county of his
early training. He took the Natural Science Tripos at Sidney
Sussex College, Cambridge, following up this success with the
Cambridge Teacher’s Diploma. The post he is leaving is that of
Science Master at Thirsk Grammar School, Yorkshire.
On behalf of all readers of this Magazine, we would like to
‘offer the new-comers our best wishes for the future, and to hope
they will find with us congenial surroundings and abundant
opportunities.


We thank the many boys who sent in contributions for this
term’s issue. While some articles are promising, and a few of
sufficient merit for publication, did space permit, there are a
number which show a lack of finish and other signs of hurried
composition. Work “dashed off” at the last minute, perhaps
in response to the Editor’s announcement of the “final date,”
seldom has much merit. We urge those who seriously desire
to see their articles in print to prepare them early in the term,
and to leave ample time for necessary revision and improvement.


The Editor would be very glad of the help of Old Boys and
others in making up two files of The Pharos for binding and
storing as part of the School Records. We have one file com-
plete with the exception of Nos. 9 and io. For the second file,
we need all the issues previous to December, 1913. Anyone
who will part with these possibly treasured relics of the past,
in a good cause, will earn our sincere gratitude.

PARENTS’ ASSOCIATION.

    • The Head Master’s and Mrs. Whitehouse’s “At Home”
and the Annual General Meeting of Parents were held in the
School, Frith Road, on Wednesday, 15th October, when a large
number of parents were present.
the The retiring members of the Executive were re-elected, with
exception of Mr. Monckton and Mrs. Floyd. We wish to
thank Mrs. Floyd and Mr. Monckton for past services, and wel-
Come to our midst Mr. Woodham and the Rev. A. H. Taylor.
Another Speech Day has come and gone. We believe most
~p~ople were satisfied with the seating arrangements, and we
~you1d like to thank all those gentlemen who helped to make
5~.rents, and others, comfortable—a rather difficult task in view
1the number who were present.
We are still seeking new members, and parents outside our Association are asked to kindly look inside the front cover of this issue of The Pharos, to see the objects of the Association. We hope they will then send in their names for membership. The Executive Committee extend to all parents and Staff, Greetings and Best Wishes for the New Year.
F.J.L.

O.B.A. NOTES.

    At the time of writing, the membership figure stands at 98. There are still some 30 or more of last year's members to renew their subscriptions, and, as we shall soon be entering upon a new Association Year, I trust that these will now be sent along with as little delay as possible.
The first dance of the season was held on 18th October, and proved to be a great success. Some 80 people were present, and the result was all the more gratifying, as it was thought on the Thursday previous to the dance taking place that it might have to be cancelled owing to lack of support.
The Annual Dinner was held on 15th November, for the last time in the Old School. Fifty-five Old Boys sat down to dinner, a record in the history of the Association. Altogether, a thoroughly enjoyable evening was spent, and once again we are indebted to Messrs. Cocks, Gosby, Gunn, Pudney and Sharp for an excellent musical programme, and to Mr. Willis for his services at the piano. Much of the success of the occasion was due to our President, Mr. Whitehouse, whose personal letter to the Old Boys was as much appreciated as was that part of the evening's refreshment which he so generously provided.
The Re-union Dance takes place on 27th December, at the Town Hall, and you are particularly asked to reserve the date for this important function, and to get as many friends as possible to come along.
Notes on the activities of the cricket and football clubs will be found elsewhere in this magazine.
We congratulate J. M. Saunders on the results of his Final Examination at Sandhurst. He passed out 19th out of 152 successful candidates, carried off the Chemistry Prize and gained distinction in Equitation and Physical Training. He was gazetted to the Indian Army and sailed for India on the 22nd of October.
Congratulations are also offered to the following Old Boys whose marriages have been announced :-Robert GrimeI', R.F.A., to Mlle. Marguerite Pignon, at Dover on 4th October.
Stephen E. Clout to Miss K. W. Cobbe, at Newark-an-Trent,. on IIth October.
G. E. HARROW.

—:—

Old Pharosians’ Football Club.

    Up to the time of writing, the season’s results have been
satisfactory from the playing point of view, though it is regretted
that, owing to lack of players and pitches, the 2nd XI. has been
disbanded for the time being.
Results up to 29th November inclusive
Goals
Played. Won. Lost. For. Against.
League Matches . 8 6 2 24 II
Friendly Matches . . I o I 1 5
CupTies .. .. 0 5 3
R. RUSSELL.


Old Pharosians’ Cricket Club.
The Club, as a whole, had a good season, the 1st team winning
7 of the 14 games played, and the “. A” team being successful
in 8 out of 14. D. C. Simmonds had the distinction of scoring
113 not out against the Folkestone Banks C.C., and also topped
the averages with 35.30. Of the new members, J. M. Davis
played consistently; the bowling of L. Packer was the feature
of the “ A “ team’s success, his ~6 wickets averaging 8.78.
We are arranging an attractive fixture list for next season,.
and there will be several vacancies in the teams. We extend
a hearty invitation to all Old Boys in the town who are interested
in cricket to join us, and help to maintain the high standard of
the Club.
Record for the season 1930 is as follows
Played, 28 ; won, i~ ; lost, ii drawn, 2.


Results after 12th July.
1ST TEAM.
July 26—Old Pharosians r~3; Folkestone Banks 2 for o. Abandoned.
Aug. 2—Old Pharosians i~7 for ~ wkts., dec. ; Royal Sussex Regt. ~
9—Old Pharosians 145 for i wkt., dec. Palmers’ CC. 71.
20—Old Pharosians 82; Old Langtonians 140 for 4 wkts.
Sept. 6—Old Pharosians i7~ for 6 wkts. dec.; Army School of Education 124.

“A’.’ TEAM.
July 9—Old Pharosians g6 for 6 wkts., dec.; Continental Clerks 73.
12—Old Pharosians 128 ; Walmer 97.
19—Old Pharosians 73; Minerva 201.
Aug. 9—Old Pharosians I J3~ Continental Clerks 48.
~,Aug. 30—Old Pharosians 82; Customs and Excise 88.
~. Sept. 6—Old Pharosians 70; Sea Hawks (Walmer) 77 for 9 wkts.

A. C. L. BROwNE,
Hon. Secretary.

HOUSE NOTES.
Buckland House.

    In the first place, I should like to congratulate Town House on winning the House Challenge Shield after a close fight, in which we were narrowlv beaten. As has been the case so often in past years, swinllni~g was again the deciding factor. It is not sufficient to head the list at cricket and athletics if we cannot back this up with a reasonable number of points in swimming. The football results this term have been most disappointing. Although, individually, the 1st XI. is stronger than any of our opponents, we have not yet succeeded in winning a game. At present the team does not combine ,veIl, and there is a decided lack of thrust in front of goal. I am confident that our luck will change, however, and that we shall have more success next term. In the three games played so far, Boom has been outstanding in the defence, his positional play and anticipation having been excellent. G. Coulter has worked very hard, and Jenkins has made a most promising debut in 1st XI. football. Before we can hope to win, however, the forwards must learn to shoot more frequently. It they will only do so, I see no reason why all three games next term should not be won.
The 2nd XI. shows promise, and has worked hard, but they too must learn to shoot more often, as they did with such conspicuous success against Maxton. Constable has worked hard at centre-half, and Cadman has led the forward line quite well. It we are to stand a chance for the Shield next year, a big improvement must be shown.
J.A.P.

—:—

Country House.

    My first duty is to wish Scott the best of luck in his future career. \Ve are pleased to hear that he is doing well.
Town House is to be congratulated on winning the Shield. The success of the Light Blues was due largely to their remarkable performance at the Swimming Sports, where it has become customary for Country not to excel. I should like to remind the House as a whole, and in particular the Greens in the lower part of the School, that it is the duty of everyone to learn to swim at least one length. (It should be explained for the benefit of new boys and other Greens who have poor memories, that the House receives a point for each member swimming a length or more). If this reminder has effect, I am confident that the 1930 Swimming Sports farce will not again be enacted.
\Ve were unlucky to be defeated in the first round of the East Cup Competition. While offering Maxton our sincere ongratulations on their cricket performance, we should determine to regain the Cup this season; we have every hope of being successful.
With half of the football matches of the season already played, Country i~ second in .the House Table. This encouraging finish to the term s football IS largely a result of the steady play of the 2nd XI. The forvvards have proved themselves capable of some really straight shooting, while the defence has worked hard and confidently. The 1st XI., on the other hand, has not done particularly well. Although successful in the first match, the team has done little since. The last two matches have been lost owing to the inability of the forwards to take full advantage of opportunities in front of goal. The excellent play of E. S. Smith has done much to hold the defence together.
In conclusion, I must emphasize the need for keeping keenness and enthusiasm at concert pitch. The Shield can only be ours if every member will willingly give of his best for the good of the House.
H.G.H.

—:—

Maxton House.

    Football has been the only activity this term and, up to the time of writing, the results of the House football have not been very encouraging. Although the 1st XI. have done fairly well, having won two out of three games, the 2nd XI. have failed to gain a victory. This is partly due to the smallness of the younger members of the House, which in turn, is due to the fact that Maxton is the" baby" House, the other three Houses having almost double our numbers. This is, however, the more to our credit when we do win.
In the 1st XI., Profitt and Roebuck were conspicuous for their good play, but the forwards lacked thrust and good combination was rarely seen; had they taken more shots at goal when the opportunity arose, we might have won all three games. In the 2nd XI., Taylor, P. E. Coles and Magub are quite promising players, although, as a team, there is too much" kick and rush,"
It must be remembered that it is not only the senior members of the House who gain the points for the House Challenge Shield; the efforts of the younger members are just as important, as was very easily seen last Sports Day. I hope next term, that the t~ams will be more successful, although the House will be hard hIt bv the loss of Profitt who has done so well for us at soccer and cricket. '
1£ we are to win the Shield, and I'm sure all of you would ?e. very proud to see Maxton at the head of the list next year, It IS up to every boy to do his best, whether at soccer, cricket, athlet!,cs or swimming. Red is a sign of danger, so " Play up, Reds, and show how dangerous we really can be.
I cannot conclude without saying that I am sure all the
members of the House will join with me in wishing K. XV. Donald,
our late captain, every success in his new career at Cambridge.

A.W.S.

—:—

Town House.

    First of all, the House must congratulate itself on winning
the House Shield for the second time in its history. Our good
lead in football was augmented by the swimming, and although
we came down a little on Sports Day, the winning of three out
of the last four cricket matches left us well at the top of the
table. The decisive victories over both Buckland teams in the
last House matches were a fitting finale to a successful year, and
I sincerely thank all those who helped to make it so.
Our East Cup team strove valiantly, but Maxton beat them
by a large margin in the first round. Despite this we have in
Teasdale a bowler who gives promise of being useful in both
House and School cricket in a few years’ time.
We have every reason to be pleased with this term’s football
results, as we have gained ten points out of a possible twelve.
Thus we are at present at the top of the House football table,
and if the keenness of members of the House continues there is
every prospect of finishing the season in this position.
The 1st XI. has won all three matches so far. This is mainly
due to the great strength of the defence, in which Taplev and
Claw have played exceedingly well. The forward line has com-
bined quite well, but is weak at shooting, and many chances in
front of goal have been lost. Incidentally the superiority of the
defence is shown by the fact that goals have been scored by
four different members of it. The 2nd XI. started the season
well by beating Maxton, 7—2 ; but went all to pieces in the
second match, against Country, and were as decisively beaten.
This was due to the way in which the forwards, halves and backs
wandered all over the field without any regard for positional
play. Naturally against a weaker team such as Maxton this
did not matter so much, but the whole side was hopelessly at
sea against the stronger Country team. However, upon re-
organisation and introduction of new forwards, the team played
well to beat Buckland 2nd XI. by 4—2. Of the forwards, WaIler
has proved himself an efficient marksman, having scored 6 goals
in three matches while Gore has been the steadiest member of
the defence.
In conclusion, I should like to say good-bye in the name of
the House to S. T. Claw, who is leaving us this term, and who
has done much for the House in many directions for scvera~
years.
M.E.W.

SCHOOL FOOTBALL, 1930.

    This season the 1st XI. has performed most creditably, having
suffered defeat on only two occasions. The nucleus of last year’s
team remained at school, and there were few vacancies to be
filled. We started the season by defeating the Old Pharosians,
and were not defeated until, weakened by the absence of Salmon
and Smith, we were narrowly beaten by Margate College.
The team has a sound defence, which is not easy to penetrate,
the halves and backs having now established an understanding
amongst themselves; whilst the backs cover each other well.
Goodfellow, in goal, and Boom, at back, have played consistently
well throughout the season, and the whole defence has worked
hard. In the attack, Salmon has been outstanding, as an average
.of three goals per game amply proves. The inside forwards
have worked together cleverly, the majority of the goals having
come from their combined efforts. The chief weakness of the
team lies in the fact that although the defence and attack are
both strong, there is no connecting link between them.
Although not quite as strong as in previous years, the 2nd
XI., captained by Claw, has also had a successful season.
Individually the defenders have played quite well, but they do
not combine amongst themselves nor support the attack suffi-
ciently. The forwards do not shoot enough at present, and so
waste opportunities of scoring. Castle has been the cleverest
forward, and Hogben has been a consistent goal scorer.
The 3rd XI. has had little success this year, but several of
its members show promise, notably Unstead, Slator, Jenkins
and Wilkinson. \Vith more experience, Pelliam should develop
into a really sound goalkeeper.
In the annual match Cadets versus School, the School gained
their usual victory without much difficulty. The School defence
proved too strong for the Cadets, and with the School forwards
taking their chances, the result was rarely in doubt.
On behalf of the teams, I should like to wish every success
to Profitt, Claw and Bell, who left during the term.

J. A. PATERSON.

—:—

SCHOOL FOOTBALL RESULTS.

ist XI.
Oct. ist, at Canterbury—D.C.S. 5 ; Simon Langton School I.
Oct. 4th, at Astor Aveilue—D.C.S. 7; Harvey Grammar School 3.
Oct. i ith, at Margate—D.C.S. ~ ; Margate College 2.
Oct. s8th, at Astor Avenue—D.C.S. ~ D.Y.R.M.S. 4.
Oct. 29th, at Astor Avenue—D.C.S. 5; Ashford Grammar School 2.
e JNov. 5th, at Folkestone—D.C.S. ~ Harvey Grammar School ~.


KoV. ] 2th, at .\stor Avenue-D.c.S. 0; :.\Iargate College 2.
='iov. 19th, at Astor Avenue-D. C S. 5; Simon Langton School o.
;-.rOY. 29th, at :\stor Avenue-Cadets 2; Rest of School 7.
Dec, jrd, at 'Guston-D.c.S. -'; D.Y.Rl\I.S. 7.

---

2ND Xl.
Oct. J st, at Astor A venue--D.CS. G; Simon Langton School 4.
Oct. 4th, at Folkestone-D.c.S. 3; Harvey Grammar School 1.
Oct. 11th, at Astor Avenue-D.CS. 5 ; ::\largate College 2.
Oct. 18th, at Guston-D.c.S. 3; D.Y.Rl\I.S. 3.
Nov. 5th. at Astor Avenue-D.CS. 0; Harvey Grammar School 1.
Nov. 12th, at ::\Iargate-D.CS. 1 ; illargate College 9.
Kov. 19th, 3t Canterbury-D.C.S. 5 ; Simon Langton School 4.
Dec. 3IlI, at Astor Avenue-D.C.S. I; D.Y.RM.S. 1.


U"DER 15 XI.

Oct. 11th, at Margate-D.CS. 2 : :\Iargate Conege 5.
Oct. 18th, at Astor Avenue-D.C.S. 4; D.Y.R.J\I.S. 5.
Oct. 29th, at Ashford-D.C.S. 3 ; Ashford Grammar School 5.
Nov. 12th, at Astor Avenue-D.c.S. 2 ; J'iIargate Conege 9.
Dec. 3nl, at Guston-D.c.S. 1; D.Y.R.M.S. 5.


UNDER 14 XI.
Oct. 1st, at Canterbury-D.CS. 4 ; Simon Langton School 4.
Kov. 19th, :1t Astor Avenue-D.c.S. 5; Simon Langton School 1.


House Matches Results.

1ST XL's.

Oct. 8th-Buckland 1, Country 2; Maxton 2, Town 3.
Oct. 25th-Buckland 0, Maxton 2 ; Country I, Town 2.
Nov. 22nd-Buckland 1, Town 5 ; Country I, Maxton 4.

2ND XL's.
Oct. 8th-Buckland 0, Country 3 ; Maxton 2, Town 7.
Oct. 25th-Buckland 13, Maxton 0 ; Country 8, Town 3.
Nov. 22nd-Buckland 2, Town 4 ; Country 3, Maxton o.


House Positions.
Goals
House. PI'd. \Von. Lost. For. Ag'st. Points.
Town.

SWIMMING NOTES.

    The only swimming activity of importance this term has been the examination for Life-Saving Awards, in which the following were successful.
A Wa1'ds of Mcrit.-A. D. Dewar, L. C. Pamplin, J. L. Waller, D. C. Geddes. Ho'llorary IJ1stmctor's Cert~ficatcs aJ1d '{eacher's Cerlificatcs.-H. C. Blackford, E. H. B. Martin.
BroJ1ze llledallioJ1s and Proficiency Certificates.-G. S. Allen, L. E. Dargan,. F. L. Garlinge, P. C. R. Pearce. J. B. Pulice, 1\1. Y\'. F. Robson. A. .I. T. Slater, .I. H. M. Tapley, G. S. Taylor, R. P. Townshend, S. M. West, W. 1\.1. E. White.
Proficiency Ccrtificate.-c. R. Archibald.
It has been noticeable during the year, that boys are not taking full advantage of the opportunities for learning to swim which a town such as Dover offers, and it is to be hoped that next year larger numbers \yill interest themselves in this branch of sport.
H.C.R.

SPORTS ACCOUNT ON 5th DECEMBER, 1930.

CREDIT. DEBIT.
iSz THE PHAROS.

Cadet Association or an O.T.e. Usually, the Lucas-Tooth Inspection is held at camp, but this year, owing to the absence of the Inspecting Officer, Captain Hemming, the parade was held at School, and though the ground was rather small, the asphalt enabled a great improvement in marching to be made. Captain Hemming is another who has given practical help to the Corps by lecturing on the use of artillery to the Certificate" A " candidates, and his interesting lecture was greatly appreciated by those who were able to be present. It was unfortunate that other activities prevented many N.e.O.'s from attending.
In conclusion, we must say how much we regret the loss of Lieut. Coase, and we hope that he will find in the O.T.e. at St. Albans an outlet for the interest and ability which he has shown while with us.
Promotions :
To c.Q.M.S.-Sjt. Blackford.
To Drum-M ajor-Sjt. Hood.
To Corporal-Lce.-Cpl. Ravensdale, Lce.-Cpl. Newman, Lce.-Cpl. Smithen.
H.C.B.

D.C.S. CADET COMPANY.

BALANCE SHEET.-Autum~ Term, 1930.

RECEIPTS. EXPENDITURE.
£ S. d. £ s. d. Camp balance. . . . S 12 uk Deficit from Summer
Canteen Balance. . 9 4 6~ Term . . . . 6 3 2~
Command Paymaster. .84 THE PHAROS.

" Foreign Exchange anel Foreign Debts" (Walter).
" Secretarial \Vork and Practice" (Nixon and Richardson).
" Sides of the Universe" (Silberstein).
.. Science Teaching" (Westa\\"ay).

GENERAL LIBRARY.

Presentations.

.iVIRs. C. T. BOYTOX
" Neal1le of Kent" (Dilnot).
K. MAnrEsoN
" The l\Ian in the Iron :\Iask " (Dumas).
G. HARRIS
"Barnaby Rudge" (Dickens).
R. GOLDSMITH
" Uneler \Volfe's Flag" (\Valter).
" The Scalp Hunters" (Reid).
A. W. LYONs
" Our Fellows at St. Mark's" (Rhoades).
" In the Clutch of the Green Hand" (Cowen).
H. C. BLAcKFoRD
.. The Boys of Red House" (Everett-Green).
., Hobbies for Boys" (Heindorp).
.. The Three l\Iidshipmen " (Kingston).
"The Child of the Cavern." "Around the \Yorld in Eighty Days,"
.. Five \Veeks in a Balloon" and" Journey to the Centre of the
Earth" (\'erne).
"Nat the Naturalist" (Fenn).
.. Schoolboy Grit" (Hadath).

Copies purchased by the School.

To Y1. FOR:-r LmHARY
" Dr. Thorndyke's Case Book" (.\ustin Freeman). 1""0 Copies.
" Heart of the Wl'st " (0. Henry).
" At the Villa Rose" and" The House of the Arrow" lA. E. \V. l\!ason).
" The Man \dlO \\"as Good" (L. Merrick).
.. The Scarlet PimpNnel" and" El Dorado" (Baroness Orczy).
.. John of Gerisau " (Oxl'nham).
" Bulldog Drummond," " The Black Gang," " The Third Round" and
" The Final Count" (Sapper).
.. Blind Corner" (D. Yates).
" Old Silver Grizzle" and" Billy, thl' Dog that made Gooel " (E. T. Seton). "The Thirty-Nine Steps," " John Macnab" and" \Yitch \Vooel"; ]. Buchan).
" A Knight on Wheels" (Ian Hay).
.. Captains A.II" ctnd "Night \Vatches " (\\'. \V. Jacobs).
"The Four Feathers" (A. E. \V. l\!asoil).
"Dr. Jekyll andl\Ir. Hyde" iI<. L. Stevenson).

THE PHAROS. 85

To GENERAL LIBHARY
" Arabian Nights"
" 'Martin Rattler" (Ballantyne).
.. l\Iidwinter " and" Prester John" (Buchan).
" Tartarin of Tarascon "(Daudet). (Two Copies.)
" Adventures of Gerard," "White Company" (Two Copies of each) and " Hound of the Baskervilles " (Doyle).
" :\Iontezuma'" Daughter" and" Allan Quartermain" (Haggard).
" Chapter of Adventures" (Henty).
.. Prisoner of Zenda" and" Rupert of Hl'ntzau " (Hope).
" Toilers of the Sea" (Hugo).
" Lady of t]1(' Barge" (Jacobs).
"Three Men in a Boat" (Jerome).
" Peter the 'Whaler" (Kingston).
" Harry Lorrequer " (Lever).
,. Island Tales" (London).
" Handy Andy" (Lover).
" Masterman Rea,]y,"" Jacob FaithfuL"" Peter Simple" and" Children of New Forest ',' (l\Iarryatt).
" I3attle of the Strong" (Parker).
'. Boy Slaves" and" Boy Hunters" (Reid).
" Scott's Last Expedition" (Two Copies.)
" Master of I3allantrae " (Stevl'nson).
" John Verney." "The Hill " (~), and" John Charity" (\'achell).
" ~o,ooo Leagues under the Sea,"" Five \Veeks in a Balloon," "Dropped from the Clouds" and" With the English at the i\orth Pole" (\~erne).
.. Kipps " (\Vells).
" Count Hannibal," " !{ed Cockallc ,. and" Gentlema,n of France," (Two Copies of each) (\Veyman).
" Prefect's Uncle" (\Vodehouse).
'. Innocents ,-\.bl"Oa(1 " (Twain).
J. H.PITTOCK. I,ibr,nian.

~---~
DRAMATIC SOCIETY.

The activities this term have been wholly taken up with the Prize-Giving performance, "The Rivals," which, according to public opinion, reached our previous standards. It was thought better to present Sheridan in modern dress than in the unsuitable costumes and wigs cl\:ailable. The experiment proved successful, and the play, as given, did not lose a great deal of its charm.
, ~ext term our play-reading will recommence, and the SoCIety would be pleased to welcome new members from Forms IV..' V. and VI. Boys are reminded of the increased facilities wInch will be available in the new School, when our membership must include scene-painters, electricians and workers for the technical side of stage work.
E.H.B.]\'[.

868890 THE PHAROS.

all, perhaps, in its rendering of Elgar's "My Love dwelt in a Northern Land." A. W. Salmon, D. A. Lewis, G. E. Lewis, and W. M. E. \Vhite sang the quartet, "When Evening's Twilight," with taste and feeling; while G. Curry, A. G. Golding, A. D. Dewar. and P. C. Pearce were equally successful in Gibbon's madrigal, " The Silver Swan."
Expectation, born of experience, that the Dramatic Society would present the senior play in masterly fashion, was fully justified by the excellent performance of an abridged and adapted version of " The Rivals." The spirit of the original was everywhere maintained, and the presentation, carried through with smoothness and efficiency, offered an admirable example of genuine" team-work "~so much so, indeed, that it would seem inappropriate to single out particular performers; each had fully earned the hearty applause which followed the conclusion of the play.
And so, to strains of song long familiar, " the day" came to its end.
The twenty-fifth chapter had passed into history.
E.F. PRIZE LIST.
JUNIOR GOOD FELLOWSHIP PRIZE.
C. R. Archibald.

MERIT CARD PRIZES.
E. R. S. \Vinter (Scnior School). R. \'. Baker (Junior School). GEOGRAPHY PRIZE.
L. 'C. Sparham.
ART PRIZE. SCIENCE PRIZE.
E. E. Dellbridge. E. H. B. Martin.
SPECIAL ENDEAVOUR PRIZES.
Y. St. G. Wise (Senior School). N. Archer (Junior School). MAYOR'S GOOD FELLOWSHIP PRIZE.
J. A. Paterson.
CHAIRMAN'S SCHOOL CERTIFICATE PRIZES.
F. L. \\T. Eade. F. Constable.
HEAD MASTER'S PRIZE. THE THOMAS !.!:EMORIAL PRIZE.
:VI. Castle. K. \v. Donald.
THE CLATWORTHY LATIN PRIZES.
St'llio;'~ J. A. J. Binks. Junior-G. L. J. Bailey.
THE TUNNELL HISTORY PRIZES.
.'icilior-L. C. Sparham. Jllnior-P. D. Cookc.
SEIHOR SCHOOL STAFF PRIZE. JUNIOR SCHOOL STAFF PRIZE.
£. H. Baker. A. H. Tyrell.
OLD BOYS' CADET PRIZE. LORD HARRIS' CRICKET PRIZE FOR BEST BOWLE.q,: C.Q.:\I.S. H. C. Blackford. W. ill. E. White.

THE PHAROS. 9I

FORM PRIZES.
Senior School
Farm fT ,iris E. W. J. Moseling J. A. J. Binks
J. H. Pittod:
" Fl. Sciel/ce H. G. Hopkins H. C. Blackford
S. E. Teasdale W. M. E. Whitc
Fl. Coll/lI/erce \'. F. \Vest
" V. J oi I/t Board. . E. C. Sharp F. L. Cockfield
"92'94'9698100 THE PHAROS.

Getting Across.
I dart, I squirm, I dive, I glide,
And I can't get to the other side.
Under a horse and in front of a bus,
I still can't get through this awful crush.

Over the top of a baker's cart,
The narrow escapes nearly break my heart;
I must cross this road as best I can
For I'm only a poor pedestrian.


WHO?

vVho always wears a cheerful grin?
Who loves to make a horrid din?
vVho boasts he is a champion sport?
\Vho cuts his homework rather short?
\Vho loves to pull a funny face?
Who hides his friend's attache case?
vVho likes with compasses to play?
Who idles precious time away?
Who makes those ink blots on the wall ?
\\Tho needs for meals no second call ?
His name, although I need not tell,
Is Boy, you know him very well.


Our Zoo.

Upper Transition have got a fine Zoo;
All kinds of birds and animals too;
There are meddlesome monkeys up to their tricks, Getting themselves in a terrible fix,
And a cackle of geese is sometimes heard,
But the talking parrot's the noisiest bird,

-

TARSHISH.

It is a far cry from Whinless Down to the tropics, and from your new class-rooms to the schools of Ceylon. The latter are generally open-air buildings, enclosed only by dwarf walls, This means, of course, that the school cannot be locked and left, and if the master does not live on the premises, a watcher must be appointed. He is usually to be found after nightfall asleep on a desk, with his bed, consisting of a thin straw mat, spread out beneath him, and his loin cloth his only covering, Sometimes he carries a towel, in which he wraps his head at night. This

THE PHAROS. ror

towel also serves as a protection from rain, for although the native can endure exposure to sun that would harm a European, he will resort to any expedient to prevent the wetting of his hair I)\' rain.
Taiking of hair reminds me of a common idiom to be met with in composition books in the north of the island-" as black as hair." There is no variation: all Tamil boys have coal-black hair, and it is generally well kept, a spot of coconut oil taking the place of the English boy's father's brilliantine. In Colombo and other towns, Sinhalese men wear their hair as we do, but in the jungle and wherever there are men who prefer the fashions of yesterday, the hair is allowed to grow long and is tied into a knot at the back, whilst a handsome horseshoe comb adorns the top of the head. This is not only a decoration, but a sign that its wearer never demeans himself by carrying burdens on his head.
You must understand that that is the normal method of transport. This accounts for the exquisite carriage of Ceylonese ,yorking women. A rolled-up umbrella is always borne thus, and many a bottle of " toddy" have I feared for as it has passed me perilously balanced on a well-oiled head. Toddy is the local beer, and is obtained from the flower of the coconut palm.
I met a tea estate coolie one day carrying his twin children in the same manner, but he had disappeared in the tea bushes before I could get out my camera.
To return to the school. If a rogue elephant happens to fancy rubbing his back on the corner-post of a wattle and daub class-room, little more need be said of the building. I was passing one morning by a school compound and glimpsed a fearsome-looking beast of the lizard variety, about eight feet long, swishing his dreadful tail as he made his way towards the volley-ball ground. I hurried on to the Rest House to meet the Headmaster, and, with a reasonable amount of agitation, suggested that he might warn the crocodile off the premises before school began. He failed to understand my Sinhalese, but a friendly forestry officer came to my rescue and hinted that my croc. was a cabragoya-about as fierce as a rabbit, and whose skin would make excellent shoes for ladies.
If white ants get into a school, woe betide the watcher who fails to discover them and turn them out, for they devour almost anything, working from inside and leaving the thinnest shell, until your roof beam collapses and falls in powder. Snakes, too, are not infrequent school visitors.
But the building is perhaps the least part of the school. I was travelling once on the east coast road from Batticaloa to Trincomalee. L At the latter place, by the way, there is a most wonderful natural harbour, on a map of which you find romantic names, like Dutch Bay, China Bay, Sober Island, Fort Frederick,

102 THE PHAROS.

and Ostenberg. This road is interrupted by no less than eight ferries in a distance of fifty or sixty miles, and I breathed a sigh of relief when my car scrambled successfully up the bank from each of them. Between two of these ferries, and in a most isolated situation, I came across one of the smallest jungle schools I had ever seen. The dwarf walis were made of mud, and the roof of cadjans-that is, of plaited palm leaves. The floor was of cleanly raked sand: there was a general air about the place of being \\'ell cared for. There were thirteen children present, and one teacher, an old man of fifty-four. People are less long-lived there than here, and anyone over fifty is well stricken in years. I asked the master \\'hat lessons he was taking, and was directed to a most intricate-looking timetable, of which I could not make head or tail, but which he evidently understood perfectly. I expressed my satisfaction, but said I failed to see how he could adhere to it, as he had neither watch nor clock. He replied by sending a child outside to look at the shadow cast by the school roof dnel told me it was twenty minutes to ten. IVIy watch said a quarter to ten, and I am not sure that it wasn't five minutes fast. This tiny school boasted, among other things, a pretty complete set of local birds' nests. One of these was the weaver binI's. This intelligent creature builds a nest of two storeys. In the bottom room the cock-bird sits, and near his head li:e sticks a dab or clav about the size of a threepenny bit, or less. On this he places a glow-worm. \Vhether the light from this is sufficient for him to see the would-be marauder, and whether he really does breakfast off the poor worm that has served him so well, I am not prepared to say; but so I was told, and I certainly found the clay lamp-shelf and traces of an insect-lamp in each of the nests that I examined. I wonder if you would appreciate some of the Ceylonese schoolboy's fruit. There are mangosteens, about the size of a tangerine but wearing a rich purple shell. This you break open with a screwing movement, and find inside some snowy white segrnents, whose flavour can only have come originally from the Hesperides. A mango is a more messy affair, which is said to be best eaten in your bath. If you get mangoes green and unripe they taste like turpentine, but let them ripen, then cut off the cheeks to eat later with a spoon, and with your slee\'es rolled well above 'lour elbows, suck the stone for all vou are worth, and you will experience one of the thrills of life cast of Suez. This mango is an illustrious fruit, for it is said that Buddha himself sought shade in a grove of these trees. Of the durrien, perhaps the less said the better. As large as a coconut and somewhat similar in shape, its skin is something like a prickly horse-chestnut. In the pulp inside are embedded seeds covered in fruit, that its devotees say is unapproachable, a mixture of caramels and garlic in flavour; but the smell of a durrien is a

THE PHAROS. 103

bye-word. Avocado pears are best eaten with pepper and salt, and have a soft pulp, in flavour akin to an English wood-nut. As delicious as their names, too, are the fruits of guava, pomelo, ramputan, and cherimoya. The most important of all fruits in the country is, of course, the coconut, and poor and unhappy is the villager who cannot secure one to offer to the thirsty traveller, for, before the fruit is fully ripe the young coconut contains a pint of the most refreshing drink.
I could tell you more of the fruits and trees: of the suriyas, whose frail primrose flowers carpet the ground; of the flamboyants clothed in flame-coloured blossoms; of a single banyan tree which could give shelter to a battalion of soldiers; of the giant forest trees that afford cover to the herds of wild elephants that still abound; but I fear to weary you. Maybe someday I will tell you of an elephant kraal, and that is worth hearing. N.G.

--

THE MOTOR-CYCLE CRAZE.

(A WARNING TO PARENTS.)

If your boy, one day, brings home a blue paper-covered book entitled" The Motor Cycle," and you overhear him mumbling something about" O.H.V.'s," " O.H.C.'s," or " Silver Hawk "beware! You will about the same time notice that he cycles more recklessly than ever, and has learnt several tricks on his machine-perhaps even to ride sitting on the handle-bars! Should he exhibit these unmistakable symptoms you are doomed. Your son has fallen to the spell of " Mademoiselle Motor-Cycle; " he is in love, and that means expense-to you; for he will soon be entreating you to buy him a motor-cycle, no matter howald, so long as it "goes." And, worst of all, you will, in the end, accede to his desire.
What a day when home he rides his mount-not new, but very old and rusty-looking to the lay eye! However, it is dear to the heart of the proud owner. See how excited he is as he shows the treasure to his admiring brother and sister, and promises to take them for a pillion ride early next morning. How tenderly the boy puts his new toy away at night! Suddenly he starts up and rushes out to the garage. On returning he explains to the amazed family that he had forgotten to turn the petrol off! \\'hat excuses he finds to ride it! "Mother, did you want a note taken to Aunt Lucy at Holfords? I'll take it "-and off he goes amid a cloud of smoke. He spends all his pocket-money on petrol, oil and" gadgets" for his beloved, but he is as happy as a sand-boy.
Then, one day, he comes in hot and covered with dust, and explains that he has had a puncture. He has pushed his heavy

104:2 THE PHAROS.

SUMMER TERM, 1931.

The Summer Term will begin on Thursday, 30th April, and end on \Vednesday, 29th July. Holders of season tickets are asked to see that their railway passes are made out to cover both these dates.


EDITORIAL.

Interest in the new School is still maintained, and, bv the. time these notes are read, will probably have been increased. The suggestion that parties of boys should be taken on tours of inspection of the buildings has been received with enthusiasm and, if circumstances permit, will be carried out before the end of term. As the actual building site has, up to the present, been out of bounds, there is naturally much curiosity about the interior. When this has been satisfied, the next phase will he the eagerness to enter into the" promised land." The building of the gymnasium will probably be commenced before Easter,. and the prospects of starting work in our new environment at the beginning of next autumn term grmv brighter dail~'.


Several good causes have engaged our attention this term. .\n appeal on behalf of the Kent Playing Fields Association resulted in a substantial subscription being sent to that organisation. Later in the term, }\Ir. G. K. Tattersall put before the senior boys the aims of Toe H., and set forth the opportunities for service it afforded to boys on leaving school; and on 14th March, i\Ir. George A. Innes, Regional Organiser for the League of Nations Union, gave a short, but convincing address on the objects of the League.


On 16th March, the reading of the extract, similarly dated, from Captain Scott's diary took place as it has done annually for some years. Thus we commemorate that" very gallant gentleman," Captain Oates, and are also reminded of one of our own benefactors, Captain (now Major) G. R. Rowe, whose work for the School is still remembered and whose interest, we believe, is still maintained.


PARENTS' ASSOCIATION.

The work of the Executive Committee of the Association has been considerably lessened during the period that has elapsed since the last notes appeared, O\ving to the fact that, for various reasons, the 1930 Christmas Parties were not held. The question of holding the parties this year is a matter for further consideration. bearing in mind that there may he some

THE PHAROS. 3

opportunity for a .special celebration, seeing that the new school is likel\' to open 1Il the near future.
We should like to offer our congratulations to E. H, B. Martin and H. G. Hopkins. Their success at the recent examination fully upheld the tr:adi~ion of the School, and their future careers ",ill be watched with mterest.
Will members kindly note that their subscriptions are now due, and I shall be pleased to receive them, and also the names of any intending new members'F.J.L.


O.B.A. NOTES.

:Ylembership to date stands at 108, and there are still some 3° of last year's members who havc not as yet renewed their subscriptions. I trust that these will now be sent along without further delay. All Members are reminded that subscriptions again fall due on 1st April.
Membership cards will be issued in the coming year.
The Annual General 1'Ieeting will be held on Thursday, gth April, at 7.30 p.m. in the old School for the last time, and members are earnestly requested to come along,
The Annual Re-union held at the T OW11 Hall on 27th December last was a great success, thanks to the untiring efforts of our Dance Secretary, Mr. R. Cuff. Some 287 people were present, which, I believe, constitutes a record in the history of the Association. Congratulations are offered to the following ;
E. R. Gambrill, married on 7th January, at the Wesleyan Church, Lewes, to Miss Mavis Newling, of Lewes.
L. G. Rigden, married on 16th March, at St. Mary's Church.. Dover, to Miss Lily E. G. Drayner.
N. Landrock, C. f. Lamicley and C. M, Donald, on examination successes, recorded on another page.
The Head Master has heard from John W. West, who joined the School twenty-five years ago. He has taken the London /\.:-ts Degree \\ith honours in Geography, and is now on the staff of St. Albans School. He has had his memories of Dover revived by Mr. Coase, who left us for St, Albans at Christmas. A. \V. Salmon writes that he is getting on well at Sandhurst. He came second in a mile race out of 46 runners, has played S(lccer for an R.M.c. XI., and has boxed for his Company Team. E. W. Pudney sailed in january to take up an appointment as accountant under the Public \Vorks Department of the Gole! Coast.
. Herbert Fisher has been 'appointed Head Master of St. nlichael's School, NIaidstone.
Wilfred Sergeant has secured a post in Messrs. W. H. Smith and Sons' Advertising Department.
G. E. HARROW.

4 THE PHAROS.

He-Union Account, 1930.

RECEIPTS. EXPEXDITCRE.
35'bS THE PHAROS.

2nd XI.

Feb. 4th, at .\stor Avenue-D.c.S. 6; Chatham House School 4::\farch 7th, at Ral1lsgate-Chatham House School 1 ; D.C.S, 2.



House Football Results.

1st XI. 's,

lan, 17th-Buckland 2, Country 1 ; Maxton 0, Town I.
Feb. 7th-Buckland 7, Maxton 2 ; Country 2, Town o.
March 4th-Buckland 1, Town 1 ; Country 5, Maxton 5.


2nd XI. 's,

Jan. 17th-Buckland 2, Country 1 ; Maxton 1, Town 5.
Feb. 7th-Buckland 6, Maxton 0 ; Country 2, Town o.
March 4th-Buckland 2, Town 3 ; Country 4, Maxton L



East Cup.

First Rollnd,-}Iaxton 2, Buckland 0 ; Country G, Tmnl 3.' Final.-Country 10, Maxton 0,


House Football Table.
Goals
House.1012 THE PHAROS.

ADDITIONS, SPRING TERM:, 1931.

Reference Department.

Donation Copies.
R. ,\I. A USTIN

"Photocells and their Applicdtion" (Zwon'kin and \\'j],;OI1).

A. \\!. SALMON

.. Wireless Principles and Practice" (Palmer).
Copies purchased by the School.
" The Life of Francis Place" (Graham ,Vallas).
.. History of the English People, 1815-30" (Haleyy).
" The Greville Diary" (Edited by \Vilson). ,'ols. 1 and 2.

General Library.

Donation Copies.

THE HEAD~!ASTER

.. The Poor Gentleman" (Ian Hay).

A. \\!. SALMON

.. Theory of :Modern Rugby Football" (Stuart).

E. J. CROCKER

" The \Vhite Company" (Doyle)
.. Drums of the Legion" (.:\ewsonn).
"The Spoil-sport" (Avery).
" A \Voman from the Sea" (Burton).
" The Legionnaire" (Ne,,'sonn).
,. The Lord of Dynevor " (Everett-Green).
" Nebo the .:\ailer " (Bdring-Gould).
" A Champion of the Faith ,. (Calhvell).
" \Vith ::\loore at Corunna " (Henty).
,. A Jacobite Admiral" (Forster).
" A Son of Odin" (Seth-Smith).
" The Lion of St. Mark" (Henty).

'G. B.A. STALLHOLDERS-1416THE PHAROS. IT

Entrance Examination to R.M.c., Sandhllrst.-A. W. Salmon (37th out of 130 who passed the written examination).

OLD Boys

],ondon AI atriwlation.-N. Landrock.

Secollil Year Examination at Sydney Unh'crsity.-c. lYI. Donald (High Distinction in Principles of Agriculture, Botany, Agricultural Geology and Economic Entomology; Distinction in Agricultural Chemistry).

Intermediate Examination of Corporation of Ccrtzfied Secrctaries.C. F. Lamide:v (Distinction in Commercial Arithmetic).


---


MERIT LIST.

Form V. (Joint Board).-Bailey (3), Hickman (3), Milne (2) Southey (2), Tyrell (2), Tapley (2), Vosper (2), Bussey (2), Moseling (2), Winter (2), Hewes, ]. W. White, Brown, Abbott, Waite, Wraight, Unstead, Dewar, Hutley, Cooke.

., V. (OL, Sc.).-Godfrey (2), Bromley, Pamplin, Ellis, Meacock, Atkins, Oliver, Hockley, Stone, Johnson, \Vise, Andrews, Pateman, \Vhitehead.

" V. (OL, Ind.).-W. J. Newman (3), Young (3), R. Borthwick (3), Crush (3), Solley (2).

" IVA.-Cockfield (3), El1is (2), Ewel1, Bowles.

" IVB.-Ward (2), \Y. S. Borthwick (2), Jenkins (2).

" IlIA (i.).-Le Pren)st (3), Stanley (3), Gale.

" IlA.-Blaxland (3), Fittall (3), Heller, Pearson.

., Ilx.-Bowers (2), Hutton (2), Grainger, Arnold.

" lA. (i).-Baker (3). Jacobs (3), Gilham (3), Muston (2), Watkins.

" 1.\. (ii).-Myers (3), Binfield (3), Hopkins (2). Parish (2), Brigham.

" Upper Trans.-R. Al1en (3), F. Dunn (3). Lawrence (3), F. Martin (3), Niblett (3), Paddock (3), L. Watt (3), Bryant (2), Kenward (2), Hayden, .Martel.

., Lower Trans.-Harman (3), H. J. Smith (,:;). Ho,,'arth (2), Eaton, Jones.

" Prep.-Kirk (3), Makey (3), Manning (3), Paddock (3), \Yaters (2), Dunster. I-IowaI'd.

IS~W THE PHAROS.

countrie, until they are in worser plighte than they wich play at Rhuggere.
At that tY111 didde ye Overlorde gan dailie lifte uppe his voyse, sayinge how soone must alle ye compagnye dipart this present Castel and ascende unto ye newe dwollinge thatte riseth uppe above ye plaines of Astorre. This newe castel is moste straunge and wondrouse to behold, and is eke a place of much mystery andlegende. For none may enter therein, thogh doth yc Overlorde often saye how monie straunge and fayre thinges doe wayt for him, that shall enter ye wondrous palays. And la, whil these tales are told, ther cometh yet otheres of a sorrye countenaunce, spreadynge false tydynges and sayinge thatte ye newe Castel hath verily ye air of an prisoun. Butte nowe is it said that alle ye hoost shalle goe by companies to bihold for hemselves ye wondrees of ye palays. Therfore are alle ye perle righte gladde and eagerlie look forward to ye tym wen thys shalle be fulfilde. Ande monie odre deedes wer wrought, and eke excoursions were made, butte if thou wouldest Ierne of these rede ye ewne in ye bake Pharos.
SKNIB YE SCRYBE.


CAREERS.

(CONTRIBl'TED BY OLD Boys.)

XII.-Advertising.

Of all the professions in the world, advertising is, without doubt. one of the oldest. In very simple language, advertising means" telling," or " making known," so that the first merchant who" told" the passers-by about his wares by shouting was the originator of advertising.
With the dewlopment of the world, particularly on the commercial side, methods of selling goods were improved. Stalls and booths were set up in the market place, and the goods were displayed. New methods of attracting attention were devised, and messages were scratched on the ground or on blocks of stone near the stalls. Still later, inscriptions on skins and tablets were used, and although these early methods may seem crude when compared ,,'ieh the attractive press announcements, posters and show cards \yhich we see to-day, yet they sen;ed exactly the same purpose--to " make known" and to produce sales. The modern merchant is different from his" ancestors," in that, whereas the old-time Ilwrchant was content to accept advertising as part of selling, the modern looks upon advertising as an additi(!J1al outside influence, which aids personal salesmanship. Modern adn'rti~ing may \\'L'll be defined a~ " silent salesmanship.' ,

THE PHAROS. 21

Se]]ing a commodity or service through an advertisement and se]]ing the same article" over the counter" are two very different things. The shop manager, once a customer has entered his shop, usua]]y .. seUs" by sheer force of personal salesmanship. The task of the advertiser is to get the customer into the shop with the idea of buying the commodity, and that is, obviously, the harder task. . Therefore, in modern advertising, no matter what form the announcement may take-newspaper advertisement, poster, showcard, catalogue, folder or the like-it is essential to capture the force of " Personal Salesmanship" and pin it down in print. That force must be behind the advertisement as a whole and behind each unit that makes the whole-reading matter or "copy," general design or ,. layout," illustration, and, if possible, behind the name of the advertiser. \\'ith that vital force behind it, the advertisement" lives," and litera]]y " te]]s " the prospective customer. But to make it live and talk is an art in itself. Try it yourself; sit down with pencil and paper and write, desigil and illustrate an advertisement that would make evervone who read it crave for, say, a cup of cocoa or anything else }TOU like. 'While very few advertisements ever reach that ideal, it must be the g(;al that everyone who writes and designs advertising material strives for. Let us see then, what sort of mental makeup a man or woman needs to make a success of an advertising career. . Without question, the first requirement is an intimate knowledge ()f human nature-especia]]y in the mass. Next in importance come imagination and originality, behind which there must be the more tangible power of expressing a sales message very clearly in writing or by illustration. The message must, by the way in which it is expressed, make an instantaneous appeal-otherwise it is worthless,
In advertising, then. we find artists, copy-writers and layout men (or designers), all specialists in their own sphere, who, between them, are capable of preparing any kind of advertising material. They, in their tum, are backed up by an army of clerical workers, whose jobs do not offer great scope to the ambitious, but serve as very useful" kicking-off" points. These routine jobs enable a newcomer to find his feet and his talents, Very often a man who can write good copy is also an expert at design, but the combination of a good artist and copy-writer is very rare, No one can expect a \\'histler and a Bernard Shaw rolled into one.
Now you may be able to write quite we]], or your talent may be sketching, or even more advanced artistic work; have you ever thought of making Advertising your career? It offers great opportunities to anyone who can write" selling" copy, Dr who IS clever with pencil, pen and brush. If you are on the

.!.! THE PHAROS.

point 'Jf leaving School, you will want to knO\,. just how to set alxmt getting into the advertising world.
U you have the time and money, it would be a very sound plan for you to take a correspondence course with one of the wellknown training colleges. If you do this, don't expect too much. A. course cannot teach you everything, but it will give you some idea of advertising methods. make you familiar with technical terms-in short, teach \"oU the ABC of the profession.
It is obvious that a better way than this is to obtain a post ill an advertising department or agency in London or one of the industrial centres. The position will naturally be a minor one and the vv"age may he n'r~' ;;mall at first, but the experience is invaluable and you \,.ill he given the opportunity to learn ;;omething of printing and the reproduction of drawings and photographs hy means of "blocks." In such a position, you may see how every kind of acJ\"ertisement is prepared and, even if you specialise later on, that knowledge will always be of the greatest use to you.
" If you are prepared to begin at the bottom of the ladder, as J have suggested above, write to some of the Advertising Agencies in London and the Provinces. You will find their names and addresses in The Ad,'ertiser's n'cckly. This paper will also keep you in touch \vith current advertising, and also with ". Situations Vacant." A small advertisement in the ,. Situations "Tanted" column might be useful later on. The Seco!1(lary School Headmaster;;' Employment Bureau is a great help.
Once you have secured il position, either in an advertising department or agency. opportunities will occur which will enable - you ti. get a grasp of the work, and you will soon see in what direction your particular talents can be used to the greatest advantage. You may have all the attributes (except experience) of a !"ncces5ful copy-writer or layout man. If you can already draw ;-",ally well, you may. with further commercial training, bec( Ink an artist.
TJk work of an artist in the advertising world is almost self explaT'.atory. Some artists are capable of producing any type (If drawing-line, wash or pencil. Others specialise in such branche-;; as hand lettering, detail drawing, and so on. One of the Il1r,st highly paid branches of the artistic side is the work of " retuuching " photographs for reproduction. This is a highly technical job, and needs long experience before proficiency is reachul.
The layout man. or advertisement designer, assembles and designs advertisement material of all kinds. He must be able to produce in pencil, pen and ,,'ash, a replica of \\7hat the finished work will be. If you can rough-sketch and do neat hand lettering, yr,n possess two of the greatest assets a layout man can

THE PHAIWS. 23

have. A good eve for line and balance is also necessarv" Yon can test yourself -for these by trying to pick out a badly-clesignecl advertisement in a newspaper and finding the faults. The C()]nmon ones to look for are :
(1). Overcrowding of space.
(2) Top or bottom heaviness.
(3) Too heavy type-or the re,'erse"
If yon have an eye for design you may tind other faults as \I"cll. The layout man'? work is remarkably interesting and, if I"OU can obtain such a post, you will have the opportunity to clevelop your talents on the side of copy-writing.
:\. successful copy-writer needs a joumalist's "nose" for 111;WS, a working knowledge of almost everything under the sun, and the ability to express his meaning in a very few words, in \"ivid and arresting language. He must be able to size up the salient features of the product and to describe them in such a \my that his writing appeals to the masses. In short. he must be a ,psychologist, and thoroughly understand the science of .,. Silent Salesmanship." As I have already mentioned, he is \"Cry often a good layout man, and, in any case, layout man and copy-writer work as a team.
From the ranks of. copy-writing, the managerial positions in the world of advertising are obtained. Naturally, some u'py-men prefer to remain such all their lives for the sake of the ,. copy" itself. The copy-layout man makes a successful manager beGlUSe he knows the whole business, and is therefore a good kader.
As artist, copy-writer or layout man, the advertising protession offers great opportunities to men and women with talents such as I have 'Outlined very briefly. Of all professions, it is 1 Jlle of the most highly paid-although wages vary considerably accnrding to the type of work done. Promotion, however, usually depends upon ability, rather than on length of service. The career rewards you for what you can do, not for what you. are. .
If you have the necessary talents, why not consider making advertising your career in life?

W. T. SERGEA1\T (1919-27),
Lai'Olft J.lfaJ/, \\-. H. Smith and Son, Ltd~, Advertising Agency



TAKING THE LONG VIEW.

"\Vork dashed off at the last minute, perhaps in response to the Editor's announcement of the' tinal date,' seldom has much merit," reads an editorial note in a former issue of The

242b2f' THE PHAROS.

hoped for the best.... The train. having groaned up fivehundred feet of hillside, decided to stop with a jerk that nearly dislocated my spine. I wiped the steam off the window pane. and gazed on a patch of snow. Small flakes were coming down, intermingled with rain. The train, restarting. cut my meclitations short, and the window steamed up again. Ten minutes later the door of the carriage was opened by a portly and redfaced ticket collector, and a whirl of large flakes went down my back.
. This cheerful personage looked round the carriage and boomed out, " St. Cergue, messieurs, mesdames, tout Ie monde descend." "Tout Ie monde" arose and gathered stray packages together. As soon as the train stopped, everybody made a dash for the guard's van. The first arrival got up and started doling out skis as a sergeant distributes rifles to a company. These skis were implements of offence, for many were the pokes. and hits given by these slats of wood on other people's faces. and chests.
I took stock of my surroundings. The train ran right through the lower section of the main street. There were no wheeled vehicles in sight. Everything was on runners. Our suitcases were taken to the hotel on a sledge, and we attended to the most important consideration, namely, our skis. All I can say is that it is truly remarkable how your skis can get mixed up. We arrived at the hotel in twenty minutes, a walk that ,',:ould have taken under ordinary circumstances three.
As we neared the hotel, a far-off voice was heard shouting" Fore! fore!" A low, but inCl'~asing rumble was heard, and a bobsleigh passed us with a roar, turned round and skidded to a standstill. The driver climbed out, wiped the snmv off hisface. and said, in a dissatisfied voice, "Hum, one minute, twenty-eight seconds over the mile. -We've done it before in one minute, ten seconds," and looked accusingly at the" brake ". as if he were to blame.
Strange to say, most people, during their stay, did not ski at St. Cergue. Instead, they took the train to the next station," Col de la Givrine," and came down by the road. We used tn follow in the wake every morning when the crowd wended its. way to the station en masse. People used to expostulate at the high charges on the railway. The ticket man would cheerfully shrug his shoulders and say, "Mais monsieur, personne ne descend par Ie train. II cst vide. Il faut qu'on fasse un benefice! ,,To be precise, the fare was twice the amount it should have been because nobody came down by train.
Our hotel owned a chalet near the station of La Givrine,. where, on exchange of a ticket supplied at the hotel clerk's office, a meal was provided free of charge. Pleasant memories come. to my mind when I think of that chalet with its scent of hot

THE PHAROS. 29

soup, the masses of people packed like sardines within its in
. erior, the clothes line which succumbed under the weight of sodden garments, the cowbells hanging on the rafters, which you rang to attract the waitresses' attention, the wet floor, the hot tomato soup, the dog with the ever-wagging tail, sniffing around the tables in its search for stray scraps of food. Those recollections are as vividly impressed on my mind as if they were drawn on paper.
A ski-jumping competition was held during our stay there. The day previous to the ceremony, I looked at the jumping ground, and asked myself how the men contrived to keep their balance and prevent their necks being broken by a fall.
The next day dawned cold and clear. :My brother and I had obtained a good position for viewing the proceedings and were awaiting the start. A man on a stand announced the name of the competitor; a trumpet was blown. A tense silence hung over the crowd. . .. Swooosh! A flying object hurtled past, landed with a smack on the snow, and went sailing down the hill. "Thirty metres," announced the impassive judge. Another shout, another sound like the whistling of the wind, and the second man came down. He was unlucky. Landing on the snow, he lost his balance, pitched forward, rolled over and over, then lay still. His skis skittered down the slope. . . . Was he hurt? No: he picked himself up and went in pursuit of his elusive skis. Two more competitors came down, and the results of their jumps were announced. The last man nearly dashed into a wall at the end of the run, but turned round and disappeared in a cloud of snow-a perfect turn. \Ve left the course, awed by what we had just witnessed, and wondered what the world's record was.
The skating rink was also a great attraction. Young and old, thin and fat, skated over the hard, glass-like surface or sat down abruptly. Beside the skating rink was a roped-off ~rea, which I surmised to be a curling rink. I was not wrong; 1our or five men appeared with their sets of curlers and a small mat. A" jack" was set up at one end of the run and the men stationed themselves at the other. The first man took his curler up lovingly and, with a quick throw, sent it sliding up the course. It missed the jack by inches and stopped a foot behind it. The next man tossed his weapon, and stood up to watch the result. It stopped two inches in front of the" jack" It was the throw that decided the game. His opponents tried iI.l vain to oust him from his position, but to no avail. I grew tIred of watching, and turned away. The heavy hand of Nemesis descended upon my shoulder and made me sit down on. the ice. I am very wary now when I turn away from an unmteresting game.
M. E. HEARN (VI. Commerce).